Month: January 2017

[Book 3/52] The One Thing: The surprisingly simple truth behind extraordinary results by Gary Keller

[Book 3/52] The One Thing: The surprisingly simple truth behind extraordinary results by Gary Keller

The first chapter seemed like “gyan”, but as I started reading the other chapters, it became fascinating. This book has a framework that will help you narrow down to that one thing you need to do today. This one thing can be anything of your choice. It can be that one thing you need to make your health better or particular personal project you want to start or quit your job or plan for that trip you have always planning.

The framework Gary provided is simple and in line with Socrates philosophy. It helps you deconstruct that vague idea in your head and help you take that step to do that one thing that can help you reach your goals.

This book is for those who want to start any personal project which is just a vague idea in your head.

You can find this book here on Goodreads.

[Book 2/52] Business Model Generation by Alexander Osterwalder

[Book 2/52] Business Model Generation by Alexander Osterwalder

This book is for those who love to brainstorm on Business Ideas. It provides a structured way to think of a Business and also helps rethink existing Business Models. You could also use this to innovate bring out Disruptive Business Models, especially when we have a market that producing a variety of models much like how Pizza’s are getting sold.

If you have decided to read this book, it’s best you skim through this book first. Once you decided to start your brainstorming sessions, this book can act as a reference book.

They also have a mobile app which is easy to use and can document your Canvas which is shareable.

You can find this book on Goodreads here.

[Book 1/52] Purple Cow by Seth Godin

[Book 1/52] Purple Cow by Seth Godin

If only Remarkable started with a “P”.
I have only read short articles by Seth Godin, they are remarkably short, powerful and thought provoking. The purple cow can be categorised under Leadership even though Seth Godin is the Marketing Guru. Interestingly it is the first time I read his book, and it has changed my perception of the world of “Marketing”.

In this book, he introduces another P to the already existing 5 Ps of marketing. He talks about how advertisers should targeting niche segments. This form has much more impact than the traditional ways of marketing to mass. Consumers now have more information at their fingertips than before. Also, they have started to ignoring all form of traditional advertisements.

With Purple Cow, Seth Godin shows how Brands can rethink their Marketing budget and focus on creating something remarkable for their customers(called Sneezers by him) which they want to talk about to others, rather than targeting each and everyone on the earth.

The Purple Cow is a must read for anyone who is very interested in Marketing or a Customer facing role.

You can find this book on Goodreads here.