Tag: Leadership

[15/52] All Marketers Are Liars – By Seth Godin

[15/52] All Marketers Are Liars – By Seth Godin

When I started reading Seth Godin’s Purple Cow, I had no idea what I would learn from it. A few chapters later I realised the importance of making something remarkable – The Purple Cow. The Purple Cow will give you insights on how to make your product or service remarkable.

In the book, All Marketers Are Liars Seth Godin brings out the importance of telling stories. We all believe is stories and are most often take decisions on the worldviews we believe. Our worldview is the reason we trust brands, or we don’t. We may have different brands of mobile, but we pick one brand whose story is believable to us. We may think it’s the mobile features we base our decisions. But in reality, we only believe a story told by the brand.

Being authentic about the story you tell about your product or service is helps you makes profits. Don’t just tell a story because it sounds cool. You need live that story, and your customers must get the story with every interaction they have with you. You know you are doing it right when the spreads and people start telling it to others.

It makes sense, Storytelling is the oldest form of marketing, and it still works today. Although this book is about marketers, the content of the book works for a person who wants to stand out in this competitive world. We need to brand out selves and tell a story about ourselves while being authentic about it. If we all tried to behave in a similar way, we would just become mediocre.

I suggest you read this book get a good understanding of why stories are important and the need of it being authentic.

You can find this book on Goodreads here.

[Book 11/52] Giving Effective Feedback by HBR

[Book 11/52] Giving Effective Feedback by HBR

A quick read and it gives concise actions which can be implemented immediately.

There is a real science on how we can provide a feedback and why should we differentiate it from Coaching, Mentoring and Performance Appraisals. Quite often we tend to mix them.

Top things that a worth mentioning from my perspective are:

  1.   I assumed that the other person cannot take feedback. If you are doing it right, even the most defensive person could handle it.
  2. Timing is critical for giving feedback. Best time is when the other person has cooled down. The cooling period gives you time to structure your feedback with valid points.
  3. We should not assume and provide feedback but rather questions and hear the person’s perspective.
  4. Giving a feedback or receiving one is behavioural change. It cannot happen without an environment created. If you want an environment that encourages feedback, start by accepting feedback openly.

Feedback is most effective when we focus on the behaviour that the recipient can change and its delivery is timed.

You can read this book within 20 minutes.

Find this book on Goodreads here.

[Book 1/52] Purple Cow by Seth Godin

[Book 1/52] Purple Cow by Seth Godin

If only Remarkable started with a “P”.
I have only read short articles by Seth Godin, they are remarkably short, powerful and thought provoking. The purple cow can be categorised under Leadership even though Seth Godin is the Marketing Guru. Interestingly it is the first time I read his book, and it has changed my perception of the world of “Marketing”.

In this book, he introduces another P to the already existing 5 Ps of marketing. He talks about how advertisers should targeting niche segments. This form has much more impact than the traditional ways of marketing to mass. Consumers now have more information at their fingertips than before. Also, they have started to ignoring all form of traditional advertisements.

With Purple Cow, Seth Godin shows how Brands can rethink their Marketing budget and focus on creating something remarkable for their customers(called Sneezers by him) which they want to talk about to others, rather than targeting each and everyone on the earth.

The Purple Cow is a must read for anyone who is very interested in Marketing or a Customer facing role.

You can find this book on Goodreads here.